My name is Lily-Sue, but my mummy calls me Munchkin (or 'Munch' for short!) I am 8 years old, and this is where my mummy will help me write all about all the fun things we do together. I hope you enjoy reading about the adventures of my mummy and me, Munchkin, with the occasional appearance from the siblings - Beastie and Plumlet.

Wednesday, 9 July 2014

HOOKED on Music with MOSI


Munchkin loves Science. She is forever asking questions and sitting down with her daddy as he turns the pages of an encyclopaedia (yes, a REAL book!!) with her, explaining complicated theories to her in a language that a 4 year old may understand. 

She also adores music. Always singing along to familiar tunes, with an uncanny ability to pick up and memorise lyrics quickly. She loves to compose her own songs, always singing them to Beastie (who normally just ends up singing over her!)

Therefore, I was really interested when I heard about this yesterday. and it's definitely something Munch and I will be taking a look at!

DJ Dave Haslam pictured with Dr Marieke Navin from MOSI (Museum of Science & Industry) launching #HookedOnMusic; a new online game aimed at collecting data to  explore the science behind what makes a musical hook. Scientists behind the game also hope the results will aid future research into Alzheimer’s disease.

The Museum of Science & Industry have launched a new online game, #HookedOnMusic, developed to explore the science behind what makes a musical hook.

Do you know your Beyonce from your Bay City Rollers? This brand new and interactive fun game for all has four ways to play - including asking users to select the tune they find the catchiest, to singing along and trying to stay in time. This addictive game gives users the chance to improve on their scores, and share results with their friends on social media networks. It can be played on the go or at home – with friends or on your own. 

Created by computational musicologist Dr John Ashley Burgoyne and his team at the University of Amsterdam and Utrecht, with the support of citizen science expert and Wellcome Trust Engagement Fellow, Erinma Ochu, these scientists hope that the results from #HookedOnMusic will aid future research into Alzheimer's disease. This game aims to help scientists predict the catchiest musical fragments and devise ways to trigger memories and provide therapeutic benefits.

Launched at last year’s Manchester Science Festival at the Museum of Science & Industry (MOSI) the 2013 citizen science programme - #HookedOnMusic - got the world talking music. The aim was to identify and nominate the catchiest tune – the hook that makes a tune catchy. Celebrities and the general public alike nominated tunes – all in the name of science. The nominated tunes are now part of this brand new and unique #HookedonMusic live online game.

DJ/journalist Dave Haslam was at the launch: 

“It’s great to be involved with such an innovative project. Everyone knows when they’ve heard something catchy or which resonate with them in some way, and stays with them, but to try and uncover the science behind this is pretty exciting. And if the results from thousands of people playing the game lead to the scientists discovering how music can help people with serious memory loss then that would be fantastic.”

The Museum is keen for as many people as possible to play the game. It’s simple and entertaining. Players listen to music clips and try to recognise them as fast as they can. It’s a completely musical game, and so players don’t need to know music trivia like titles and artists – if you’ve heard it before, you can play. Other elements of the game involve doing a comparison between two clips of a tune and judging which one is the catchier. The game 
can be played as many times as the player wants. The more participants the better the results will be - and the more scientists will be able to learn about musical memory.

Dr Burgoyne comments: 

“Catchy music is about so much more than summer hits. It’s really about what kinds of music we remember – and what kinds we don’t! With #HookedOnMusic, we’re trying to measure how much faster a ‘hook’ can come back to you compared to the rest of a song and what there is in the music that can explain the difference.” 

Dr Marieke Navin, Director of Manchester Science Festival at the Museum of Science & Industry said, 

“We are delighted that the Museum is launching an experiment of this kind and is part of a major research project that is both about public engagement and scientific discovery. It is fantastic that something as universally enjoyable and appealing as a game on music can also be at the cutting edge of science.”

Munch will enjoy the fun aspect of this, but I think, as a family, we could really make a difference if we participated!

#HookedOnMusic can be played by logging online to www.hookedonmusic.org.uk

Please follow them on twitter too at @McrScifest or @voiceofmosi #HookedOnMusic

Disclaimer: No payment whatsoever has been received for publishing this content. I am interested in the topic.

1 comment:

  1. One good thing about music, when it hits you, you feel no pain. Furthermore, I think music in itself provides healing.