Hello!

My name is Lily-Sue, but my mummy calls me Munchkin (or 'Munch' for short!) I am 8 years old, and this is where my mummy will help me write all about all the fun things we do together. I hope you enjoy reading about the adventures of my mummy and me, Munchkin, with the occasional appearance from the siblings - Beastie and Plumlet.

Thursday, 19 December 2013

Fisher Price ... More than just a household name!


BABIES LEARN BEST WHEN THEY ARE HAVING FUN 


"With knowledge of how play benefits your child—plus a few of the right toys at different stages—you can help make sure your child develops into a well-rounded individual.”
Kathleen Alfano, Ph.D.
Fisher-Price Child Research


3 in 4 mums believe their child smiles and laughs more when engaging with toys compared to smart devices 


Only 1% of mums think it is important that a toy is high tech 

94% of mums believe babies & toddlers learn best when they are having fun 

Half of mums say the most important factor when choosing toys is that they are fun 

Research released recently, around the time of the opening of The Baby Show a few weeks ago, reveals that 94% of mums believe that babies and toddlers learn best when they are having fun. 

The Childwise research of 1,515 UK mums*, commissioned by leading infant 
and preschool toy brand Fisher-Price, shows that despite the rise in smart 
technology, 2 in 3 mums still believe that playing with toys that encourage fun learning and laughter are best for their baby‟s development. 

A third of mums rank books highest for aiding development while only 2% favour TV or DVD‟s, and only 1% tablets and touchscreens. 

Over three quarters of mums said that their baby is more engaged and plays 
with a toy for longer if it makes them laugh, with an equal number revealing 
that their child smiles and laughs more when playing with toys compared to 
smart devices. 

And when it comes to choosing toys for their little ones, 82% of mums put fun and learning top of the list with just 3% choosing high tech as one of their top three. 

Silly sounds in toys make babies and toddlers laugh the most according to 
the research, with movement and music coming in a close second and third. 


TOP 5 TOY FEATURES THAT MAKE BABIES LAUGH 

1. SILLY SOUNDS 

2. MOVEMENT 

3. MUSIC 

4. TALKING 

5. FUNNY FACES 


Kathleen Alfarno, Ph.D. Director of Child Research at Fisher-Price, comments: 

“Laughter is a powerful, readily available way to boost mood and psychological well-being. Just think about how great you feel as an adult when you participate in something you really enjoy. That's what play is all about for babies and toddlers. It‟s about having fun. When babies play, they have fun; when babies have fun, they laugh. That's what makes play worthwhile. In fact, they are having so much fun they don't even realise they are learning.” 

The research reveals that babies and toddlers spend an average of 3 hours and 25 minutes playing with toys every day, with toys most popular with 
younger babies and boys, while books appeal to older toddlers and girls. 

James Davies, Managing Director of Childwise concludes: 

“There is a lot of pressure nowadays on parents to ensure their baby is at the right stage of development, but as long as there is enough time in your baby's day for play, then you will be giving them the opportunity to develop who they are and learn about the world around them at their own natural pace.” 

TOP 10 FACTORS FOR MUMS WHEN CHOOSING TOYS 


1. FUN

2. LEARNING 

3 DEVELOPMENTAL 

4. MUSICAL 

5. CHARACTER 

6. TRADITIONAL 

7. EASY STORAGE 

8. EASE OF ASSEMBLY 

9. PORTABILITY 

10. HIGH-TECH

*CHILDWISE Research of 1,515 UK mums with children aged 6 months to two 
and half years conducted in September 2013. 
CHILDWISE 
Established in 1991, CHILDWISE are leading research specialists on children, 
young people and their families.